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Information sheetCareer growth · No. 22

Preparing a CV That Gets Read

Sending CV after CV and hearing nothing back is disheartening, and a few changes can help a busy recruiter actually read yours.

5 min read · Awareness resource · Reviewed 2026-09-26

You have applied for so many jobs you have lost count, and most never even reply. It feels personal. Often it is not: many CVs are simply hard to read quickly, and the people reading them have hundreds to get through.

What is happening

A recruiter or small-business owner usually decides in well under a minute whether to read your CV properly. Many larger companies, banks and government departments also use online systems that scan for key words from the advert. If your CV is long, crowded, or does not use the words in the job advert, it can be passed over even when you are a good fit.

A good CV is not fancy. It is clear, honest and focused on the job you are applying for. In South Africa, two pages is usually enough, three at most for long careers. You do not need your ID number, a photo, your religion, marital status or health details at application stage. Keep private information private until you get an offer, and even then share only what is needed.

Be very careful of fake job adverts. A real employer will not ask you to pay for training, uniforms, a "processing fee" or a medical before you start. If they ask for money, it is almost always a scam.

Is this you?

  • You send the same CV to every job, whatever the role.
  • Your CV is longer than three pages or lists every duty you have ever had.
  • It starts with your ID number, home language and hobbies rather than your skills.
  • You list duties ("responsible for tills") but not results ("balanced tills with no shortages for 12 months").
  • You are not sure whether your references still know you are using them.
  • You have gaps from caring, illness or retrenchment and do not know how to explain them.

30-second self-check

Look at your current CV and answer yes or no.

  • Is it longer than two pages?
  • Is your phone number or email hard to find, or out of date?
  • Does it use the same wording for every application?
  • Are there spelling or date mistakes?
  • Is your most recent job not the first one listed?
  • Are there no results or numbers anywhere in it?
  • Is your email address something you would not want a manager to see?

0-1 yes: Your CV is in reasonable shape. Tailor it for each job and keep going.
2-3 yes: A few fixes could noticeably improve your response rate.
4 or more yes: It is worth rebuilding your CV from a clean template. The checklist below will walk you through it.

What you can do next

  • Today: Set up a simple, professional email address (your name and surname) and check your phone number is correct and has voicemail.
  • This week: Rebuild your CV in this order: contact details; a three-line profile saying who you are and what you offer; key skills (matched to the advert); work history, newest first, with two to four results per job; qualifications (matric, certificates, degrees, licences like Code 10 or PDP, PSIRA grade, first aid); references or "available on request".
  • This month: Make a short version for each type of job you want. Ask two people to read it for mistakes. Contact your references to check they are happy to be called.
  • Explain gaps briefly and honestly: "Full-time caregiver for a family member, 2023-2024" or "Retrenched in restructuring; completed an Excel course". You do not have to share health details.
  • Use the exact words from the advert where they are true for you. If it asks for "stock control" and you did "stock counts", say stock control.
  • Never lie about qualifications. Many employers check matric and qualifications, and SAQA offers verification. False qualifications can lead to dismissal and even criminal charges.

Your tool

CV Builder Checklist - a step-by-step checklist that takes you through each section of your CV, flags common mistakes and gives you a ready-to-use structure.

When to get professional help

If you have applied for many months with no interviews, a fresh pair of expert eyes can help. The same is true if job hunting is wearing down your mood or confidence, or you are changing fields and not sure how to present your experience.
Who can help: career coach, industrial psychologist, counsellor

Getting help in South Africa

Public employment services at Department of Employment and Labour labour centres can help with job-seeking support and registering on the Employment Services of South Africa database (labour.gov.za). Many public libraries and community centres offer free computer and printer access for CVs. If you have an EAP through your current or previous employer, check whether career support is included. SAQA (saqa.org.za) can help you understand where your qualification sits on the NQF.